Emotional connection builds trust, and trust leads to sales. But what is the best way to establish that emotional connection? The answer lies in storytelling. Listen in as bestselling author Sandra Younger shares the three types of stories every business should have and explains how to incorporate storytelling in the RFP writing process!

The overarching goal of any business is to generate revenue, and an RFP win does just that. So, does your organization make RFPs a priority? Listen in as Executive Coach Katina Koller explains how to align your team around a strategic plan that prioritizes the RFP process—and increase the value of your business!