To win business with RFPs, you’ve got to distinguish yourself from the competition in your response. But what if you don’t know what your differentiators are? Listen in as I share my M&M analogy for RFPs, challenging you to identify your ‘candy coating’ and leverage it to stand out in a proposal response!

What differentiates you from the competition? If your answers involve years of experience or passion for what you do, it may be time to rethink your strategy. Listen in as I share the difference between baseline expectations and true differentiators and learn how to identify and express what sets you apart in an RFP!