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EP055: What is StoryBoarding? – with Natalie Sayer


We know that storyboarding has its roots in animation. But how might we leverage the process for business? How can storyboarding support us in creating different types of action plans? And can we apply the practice to the development of an RFP?

Natalie Sayer is an NSA Professional Speaker and Certified Global Executive Coach who catalyzes organizations to improve results through the power of people, processes and culture. With more than 15 years of experience in management consulting, she is highly skilled in the realm of leadership and team development, facilitation, business planning and operational improvement. Natalie has been storyboarding since 1988, and she is also the coauthor of Lean for Dummies.

Today, Natalie joins us to share her expertise in storyboarding, explaining how she was introduced to the process as an engineer at GM. She walks us through the arc of a storyboarding session, describing the tools she uses to facilitate the process and the specific questions we might ask in storyboarding for an RFP. Listen in for Natalie’s insight around manual storyboarding to facilitate engagement and learn how businesses might use the process to develop different kinds of strategic plans—including the request for proposal!

Key Takeaways

  • Natalie’s intro to storyboarding in the creative planning process

  • The genesis of storyboarding in the animation space

  • How to leverage storyboarding to create an action plan

  • Why Natalie suggests the use of index cards + Sharpie markers

  • The arc of the design of a storyboarding session

  • The questions Natalie uses to storyboard for an RFP

  • Why storytelling is important in the age of global business

  • How to overcome resistance to the storyboarding process

  • Why it’s crucial to have a facilitator pull info out of people

  • The value in making the interview team part of RFP planning

  • How clearing a day for storyboarding ultimately SAVES time

  • How manual storyboarding facilitates engagement

  • The significance of limiting your team to one thought per card

  • Natalie’s insight on the best team size for storyboarding